Joico Moisture Recovery Shampoo gently cleanses hair without stripping hair of it's moisture and restores smoothness and elasticity. Blended with jojoba oil, sea kelp rosehip oil and keratin to offer 24 hour moisture replenishment.
Double the softness. 3x less prone to breakage. Hair looks instantly replenished, shiny and healthy. Formulated specifically for thick/coarse hair.
Apply to wet hair. Lather and Rinse. Follow with Moisture Recovery Conditioner.